It’s no secret this summer was tough for businesses across SWFL. Red tide was not a welcomed guest this year.
Until this week, some places had signs that read, "We’re open” on Sanibel Island's busiest road, Perrywinkle Way.
The city let businesses put those types of signs up in August. But a strict deadline was given on when to take them down.
November 14th was the deadline.
The ordinance reads: "No sign shall be erected which is located or designed so as to constitute a traffic hazard, as determined by the city manager, or his designee.”
That means you can’t put up a sign near a street, driveway, or bike path.
Under regular circumstances, the signs businesses put up, would be illegal.
"Locals here did their best to try and come and support when they could, but there’s only so many places they can go and only so many dollars they can spend as well," said Melissa Donahue, owner of Sweet Melissa’s.
With signs out of the picture, businesses have to find other ways to attract customers.
“I mean, I just hope and pray that the traffic starts to pick up. I’m still down 25% from last year,” said Melissa.