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Council to Spend $1 Million on Tourism Marketing After Red Tide, Algae Problems

Blue-green algae has attacked SWFL and now SWFL is on the counterattack with plans for what to do now and next.

Right now, the county is pushing ahead to the second part of its project to remove the algae. You know, the thick green gun that hit Cape Coral the hardest.

This phase is all about getting rid of it after it’s been sucked out of the water.

The county has a mobile treatment unit set up. It is testing three different processing methods to decide which one to use in the future.

All of this is being funded by a $700,000 grant from the Department of Environmental Protection.

Now, the Lee County Tourist Development Council is trying to figure out ways to bring people — and money — back to the area.

“Let the world know that our beaches are back open and it’s safe to come here to enjoy our beautiful area in SWFL,” Lee County Commissioner Cecil Pendergrass said.

The council is ready to spend $1 million on a marketing campaign. This campaign’s purpose will be to show that Southwest Florida is open for business.

RELATED: Red Tide Impacting SWFL Businesses, Wildlife

Additional reporting by Brittany Muller