Food and Drink

Can the Impossible Burger Possibly Taste Like Beef?

The short answer is no.

To a food enthusiast, changes to the food industry are exciting. This is especially true when the food has purpose. This was the case for the Impossible Burger, a plant-based vegan patty promising to mimic the taste, look, and smell of an actual meat patty. The operative word here: was.

Impossible Foods was founded in 2011 by Patrick Brown, a biochemist and alumnus of Stanford. In 2016, the company released its “Impossible Burger”, a meat mimicking answer to the environmental affects of using animals in food production. Sliding past the fact that the key ingredient, soy leghemoglobin, isn’t FDA approved, people were excited. A Michelin-star restaurant added it to the menu. The hype was real.

A environmentally friendly patty that will win over meat eaters en masse? It sounds too good to be true…you know what we’re about to say, right?
IT. WAS.

Over a year after the burger premiered, it was recently made available locally at the upscale-ish burger chain, The Counter in the Mercato. Finally, SWFL has a chance to try it.

We sent a vehement meat eater and a vegan to answer the most important question surrounding the hyped new food: Does the Impossible Burger taste like a beef burger? Find out in our newest food review above.

Want to try the Impossible Burger yourself? Visit their website to find out if its available near you.

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