Mobile Fashion Trucks

We all know that familiar sound of an ice cream truck, the aroma of our favorite food truck. But what about a mobile fashion truck.

Abbey DeStefano of Fort Myers Beach decided to put her boutique on wheels in 2017 after not having much luck at finding her dream job. “I had been researching boutique trucks, but also looked into a store front on Fort Myers Beach,”Abbey said in a brief email.

Abbey realized a boutique truck would be way more convenient for her lifestyle.

Mobile fashion trucks entered the scene around 2014 and has seen steady growth as more brick & mortars opt out of paying rent.

Pros & Cons

There are several advantages to getting into the mobile e-commerce business. For the most part mobile trucks are cheaper to open and operate than traditional stores.

In 2016, the American Mobile Retail Association, reported in a survey that the average cost to start a mobile retail business is $19,000. This includes, purchasing a used truck or trailer, remodeling it in and out, and purchasing inventory.


They are also very mobile. You can literally take your business anywhere and you don’t have to spend a ton of cash on advertising because it’s all on the truck.

On the flip side, parking is always going to be an issue. It’s imperative to stay on top of the local laws of where you can park and for how long each day.

Then you have the cost of maintenance, and the fluctuating prices of gas, and in some cases diesel.

But the truck-based commerce business isn’t just for food and fashion?

Small Biz Labs found entrepreneurs are revving up their engines and heading on the road in just about anything.

Financial Planner Marsha Barnes put her business on wheels in 2014 and started to provide financial advice to her clients throughout Charlotte, N.C. on her mobile truck, The Finance Bar.

There’s also a bookstore on wheels. Parnassus, an independent bookstore in Nashville, has been on the road since 2011.

We’re on the look out for mobile businesses throughout SWFL, if you see any send them our way.

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