Facebook thinks it knows your political preference and it’s using it to profit.
Yes, it doesn’t feel quite right. We’ve all benefited from using Facebook at some point. Whether is reconnecting with old friends, learning something new, going to events . or just spending a few minutes laughing at funny videos.
But with all the benefits that Facebook provides, the way they make the profit has always made many people a bit uncomfortable. Think about this. Facebook keeps track of nearly 2 billion users. They track what posts you like, what pages you follow, what videos you watch, and it uses that information to assume what type of person you are for advertisers to target you directly.
Here’s how it looks like:
Here’s when it can get scary. It also assumes your political preference without you telling Facebook. It then sells that assumption to advertisers who will send content your way.
In this video, we show you how to check how Facebook has labeled you. I checked mine, and it was not correct.
How do you feel about this? Are there any dangers in only seeing an advertisement from your political perspective?