Wondering what Hello SWFL is all about?

  • Our company launched in November 2016 with just two people and now we have more than two dozen on staff
  • We are owned by the E.W. Scripps Company (the same owner of WFTX but we’re a separate and independent company)
  • Our mission statement is “A new approach to local news focused on connection, balance and depth”
  • You can find our stories on this website, Facebook, YouTube and Instagram

Our goal as a company is to tell stories that matter to SWFL. We’re not the first people to say that but the reason we’re different is we care about all aspects of our community, and that means telling stories about the good parts as well as the bad parts.

We’re curious about everything and everyone in SWFL because we love it here. And we don’t just want to hear from you – we NEED to hear from you. It’s the only way we’re going to learn and grow. That’s why for us, communication is a two-way street. You’ll find us replying to posts and messages on our Facebook and YouTube pages, initiating and participating in discussions in our Facebook Group, chatting with people on our Instagram and responding to emails.

Finally, you may hear us, on occasion, use the term “swiffle.” We get a lot of questions about that. As it happens, when we first started bringing staff on board, one of them (we can’t remember who) looked at our company name – Hello SWFL – and instead of saying “S-W-F-L” pronounced it phonetically as “swiffle.” Like it or not, the name stuck and now we use it as a substitute for saying “S-W-F-L” or “SouthWest Florida” because it’s much faster.

Any other questions or concerns? Send us an email

Meet our team:

Tamika Cody
– Tamika of New York City – Queen of the House Cody – Nurturer of Princess Monique and Prince @Univrse_
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Dulce Simon
Child at heart and mother of one, Dulce’s passion for cartoons and animation is not going away anytime soon. Combining
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KJ Adames
With a childhood history in the South West Florida area, KJ is not a man to be misjudged. After graduating
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Cory J.P.
An avid photographer from a young age, Cory has been working in the media industry since 2000, starting as a
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Adeyinka Obisanya
A graduate of the University of South Florida, Adeyinka holds a B.A. in Mass Communications. Having worked in multiple multimedia
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Lauren Tolan
Catch me in Hogsmeade, how bout that? After living in Orlando for 18 years, I decided that a 2 hour
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Tara Settembre
Graduating from NYU with a masters in Journalism and Communications, Tara is the star of her own lifestyle/travel/parenting blog, “When
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Katie Egan
Katie Egan is a proud cat mama, Florida Gulf Coast University graduate and adventure enthusiast. When she’s not searching through vinyl
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Charlie Edward
Not originally from Florida or the south for that matter; but he’s trying, okay? Charlie Edward is a young journalist with
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Chloe Nordquist
Chloe Nordquist is a curious, creative journalist and storyteller born and raised in the desert of Phoenix, Arizona. She has
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Antoniette Meyer
Antoniette -more commonly known as Tonie- has a passion for writing and a love for animals. Exploring and adventuring are always on her
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Olivia Hyde
Olivia is an adventurer and uses her audio and visual production skills to show SWFL’s things to do and places
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Ninos Houma
Growing up with a passion for astronomy, Ninos always wanted to explore other planets in the universe hoping to come
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Jillian Leslie
A New Jersey native, Jillian graduated from Champlain College in Vermont with a Bachelor of Science in Marketing. Specializing in
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Christopher Fleitas
Graduating from Florida Gulf Coast University in 2011 with a Bachelor’s Degree in Philosophy, Chris has worked a number of
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